According to a global report conducted between January 2020 and December 2022, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly known as Twitter). Overall, TikTok's average engagement rate per post was 4.25 percent in 2022. Instagram's engagement rate stood at 0.6 percent in 2022, and Facebook's stood at 0.15 percent.
Average engagement rate per posts on selected social media platforms in 2020 and 2022
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Socialinsider. (April 10, 2023). Average engagement rate per posts on selected social media platforms in 2020 and 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average engagement rate per posts on selected social media platforms in 2020 and 2022." Chart. April 10, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. (2023). Average engagement rate per posts on selected social media platforms in 2020 and 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider. "Average Engagement Rate per Posts on Selected Social Media Platforms in 2020 and 2022." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
Socialinsider, Average engagement rate per posts on selected social media platforms in 2020 and 2022 Statista, https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/ (last visited August 24, 2024)
Average engagement rate per posts on selected social media platforms in 2020 and 2022 [Graph], Socialinsider, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/
